What is the subtext (unstated or hidden message)?
There are many subtexts in this ad; here are a few: -You’ll be popular by becoming a rebel, skipping school and driving a fancy sports car. -Driving a Corvette allows one to have power and control. -It’s easy to drive fast and recklessly. -It’s fun to take your parent’s car for a drive by yourself. -Adults will become kids again when they drive a Corvette. -When you drive the right car, you’ll attract people of the opposite sex. -Your dreams will come true when you buy a Corvette. -Everyone will notice you when you drive this car. What tools of persuasion are used? -Nostalgia: The old song that was played brings older folks back to a time when they were young. -Hyperbole: Supposedly, driving a car is always full of daredevil stunts; it’s always fun. The boy’s reckless driving is exaggerated. -Repetition: Song lyrics repeat “Jumpin’ Jack Flash, it’s a gas, gas, gas…” -Symbols: The boy is a symbol of youth; reckless driving is a symbol of rebellion; the airborne car is a symbol of free
