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What is the strongest asset my station has in terms of making our web page a success?

April 26, 2017ASSET station success terms web page

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What is the strongest asset my station has in terms of making our web page a success?

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Promotion and Information. Your strongest asset is definitely your ability to promote your web page on air. This can be done with a strong promotional schedule and by incorporating your web site into your news segments. The second strongest asset you possess is information. Because you are not limited by time you can actually provide more of the information you possess into your web site. Your web page can allow you to get more mileage out of the special features and reports you deliver on your newscasts.