What is the strategy that has been adopted for Garam Masala?
There has been a strategy based on every stage on which the film is. This includes the pre-release as well as the post release stage. If I might say so myself, Garam Masala is a very well marketed film. The stars also lend themselves to superior marketing. Akshay and John are big brands. Even in terms of endorsements, they are big names. What are the kinds of tie-ups that have been done for this movie? We have tied up with NDTV. There will be a show called Akshay, John Aur Kaun. We will be filming it on Tuesday. It is a speed dating kind of show. There was a SMS poll, wherein women all over the country sent messages. These women could be the lucky one to go on a date with Akshay and John. It is also a funky concept for NDTV. The minute they opened the poll, there were 1500 entries within two hours! Seven women will be short listed. The guys will pick up the winners. These winners will go for the premiere of the movie. This idea goes with the film as even the film is about dating. In wh
