What is the strategy behind the new design?
The main image space is the most significant new feature that helps “tell the U of A story,” demonstrating to the world the impact of learning, discovery and citizenship at the U of A. For our Centenary year, we elected to pull the colours of the Centenary logo and combine with traditional elements like the university seal and ExpressNews. Quick Links from the old site for internal users were removed from prime, center screen “real estate” to places in the header, footer, and navigation to allow more imagery for external audiences and positioning. One of the biggest complaints about the old design was a lack of imagery that helps the user get a sense of the U of A campus and community.
