What is the strategic direction of dfcu?
On the back of this foundation the Group continued to transform and consolidate itself by acquiring a commercial bank – Gold Trust Bank an era that saw the launching of a strong re-branding campaign, introduction of new loan products in the market like personal loans and introduction of a new service concept. It is during this time (2003) that dfcu Ltd was listed on the Uganda Securities Exchange. The re-branding also resulted into the formulation of a new dfcu group Mission Statement; “dfcu will seek to grow shareholder value while playing a key role in transforming the economy and enhancing the wellbeing of society. Through our dynamic and responsive teams, we will provide innovative financial solutions and maintain the highest levels of customer service and professional integrity.” In 2007, a strategic decision was made to rationalise the Group structure and build a strong and vibrant financial services institution using the Bank as the delivery vehicle. This has resulted in the rec
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