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What is the step-by-step procedure for setting up a licensing program?

April 26, 2017licensing procedure program setting step-by-step

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What is the step-by-step procedure for setting up a licensing program?

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There is really no step-by-step procedure, since every licensing program is unique. All licensors should know their objectives for the licensing effort and the characteristics of their property and its target audience before setting up a strategy. Strategic considerations include which product categories to select, which distribution channels and geographic territories to target, how much to require as payment, when to launch the program and how fast to roll it out.