What is the state of the e-mail market in the Asia Pacific region?
The e-mail market in the Asia Pacific region is very fragmented in terms of both sophistication and scale. Asia is currently home to 58% of the world’s population, but only has about 37% of the world’s Internet users — 459 million people. Behind these numbers lies a market that is very diverse both culturally and economically, with Japan, Korea and Australia having some of the highest global Internet penetration rates of any nation, but developing countries with very large populations such as India and Indonesia having very low penetration rates. But scale and penetration do not always tell the full story — China has a population of 1.32 billion people with about 190 million active Internet users (15%). By the end of 2008 this is expected to be north of 240 million people, surpassing even the US. Q: So is it the case that China is still a developing e-mail market? A: In China’s e-mail market it is possible to see the two extremes of development and everything in between. Online gam
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