What is the South West Wales Tourism Partnership?
The South West Wales Tourism Partnership (SWWTP) is charged with the successful implementation of the regional strategy for tourism – ‘Open All Year’, a programme of action that aims to address effective seasonal spread of tourism sustainably, both economically and environmentally, in line with the national strategy for tourism, ‘Achieving Our Potential’. In the last year the Wales Spatial Plan (WSP) and it’s Tourism Opportunities Action Plans(Swansea Bay and Pembrokeshire Haven) for the region have increasingly guided SWWTP’s business planning in the context of the above. Now entering its seventh year of operation, the SWWTP is the Regional Tourism Partnership (RTP) serving South West Wales. The Wales Tourist Board (WTB), now Visit Wales (VW), initiated the formation of four RTPs across Wales in 2002 to receive devolved resources and responsibilities for many aspects of tourism marketing and development. Established in shadow form in September 2001 and formally constituted as a ‘not f
