What is the source of the marketing data?
Experian is an original source compiler, meaning we collect data directly from more than 3,500 original public and proprietary sources, including: • White pages • Census data • Public records, both state and local • Product registrations and surveys (self-reported) • Property/realty records such as property deeds • Mail-order transactions • Other proprietary sources The data offered on Experian Small Business is tested and validated. It then is cleansed and combined using Experian’s proprietary logic to create the most accurate and comprehensive repository of consumer marketing information available. This process sets us apart from other data suppliers who typically rely on secondary data sources. Since we acquire data directly from the original source, we have in-depth knowledge of the data. We understand the fine distinctions within each data element. The end result is that you receive the most definitive marketing information in the industry and a more complete picture of your custo
