What is the Soul of the Community (SOTC) study?
Soul of the Community is a three-year study that explores what community qualities influence residents’ loyalty and passion for where they live and how those feelings relate to indicators of community well-being such as local economic growth. Funded by Knight Foundation and conducted by Gallup, the study aims to determine the factors driving community attachment so community leaders can ultimately affect this emotional pull and potentially increase local economic growth. In a globalized world, where places are competing for the best talent, leaders need to understand what factors matter in attracting people to their community. The study provides this critical information.
