What Is The Social Networking Hierarchy?
The study confirmed the impact of consistent and well-executed social network marketing and confirmed six areas that require special attention: 1. Target social sites to reach a specific consumer. Not all consumers use social networking sites in the same way 2. Laser-focused product messaging keyed to the lifestyle of the target is critical . 3. Each consumer group and site will tolerate limited repetition of messaging. 4. Appreciate the hierarchy through which each group travels as their social networking skills and experience increase and improve. 5. Stagger hierarchy messaging to achieve the most effective response rates. 6. Flight social networking campaigns. For more info on the study as well as the preferences of specific demographics read the full Bridge Ratings Study here.
