Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What is the size of Turkish ad market?

April 26, 2017AD market size Turkish

0

Posted

What is the size of Turkish ad market?

1 Answer

0

Posted

The Turkish ad market is estimated to be amounted to TL 3.4 bn (USD 2.6) in 2008, compared to TL 3.3 bn (USD 2.5 bn in 2007). In the ad market, the share of TVs is estimated to be TL 1.7 bn (USD 1.3 bn), newspapers TL 986 mn (USD 760 mn), outdoor TL 218 mn (USD 170 mn), internet TL 186 mn (USD 145 mn), magazines TL 124 mn (USD 95 mn), radio TL 113 mn (USD 87 mn) and cinema TL 44 mn (USD 34 mn), as of 2008 year-end. In the first half of 2009, on the other hand, the ad market is estimated to have contracted by 26% with respect to the same period of last year and to have amounted to TL 1.345 million (USD 875 mn). In the first half of 2008, the ad market size was around TL 1,8 bn (USD 1.5 bn). During the first half of 2009, the share of TVs is estimated to be TL 644 mn (USD 419 mn), newspapers TL 388 mn (USD 252 mn), outdoor TL 92 mn (USD 60 mn), internet TL 92 mn (USD 60 mn), magazines TL 39 mn (USD 25 mn), radio TL 46 mn (USD 30 mn) and cinema TL 26 mn (USD 17 mn).