What is the size of the household, health and personal care product market in India?
The total size of the household, health and personal care product market in the country is evaluated at approximately Rs 91,000 crore. The growth rate reported by the sector is of around 15.9%. Health and personal care is an important segment but segments such as home care and surface care are equally good revenue-earning areas for the company with Mortein, Cherry Blossom, Harpic and Lizol range of products. Even fabric care is turning out healthy numbers. So we are heading towards a more balanced portfolio of products in the years to come. In your home care business, your brands have large market shares. Today, there are a lot more private labels that are also cheaper. Have you seen any erosion in market shares over the past two years? Consumers look for brands they can trust to do the job when times are harder. Our brands are focused on delivering the solutions consumers want and they have a great reputation with them for doing that. We have grown our market share and we have not los
