What is the size and potential of the rural markets in India?
The rural consumer class is growing at 3-4 per cent per annum and adding about 1.2 million new customers every year. Spread over 630,000 villages, India’s rural population generates one third of the national income. Apart from growth in demand for agricultural inputs, rising rural disposable incomes have also spurred the demand for fast moving consumer goods and consumer durables.
