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What is the significance of the Sunkist trademark on citrus fruit?

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What is the significance of the Sunkist trademark on citrus fruit?

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Sunkist Growers is the oldest and largest farmer cooperative in the world. Its membership is comprised of approximately 6,500 citrus growers in California and Arizona. The average orchard is about 40 acres. Consumers know from experience that they can depend on fresh citrus with the Sunkist trademark, just as produce retailers know its quality value.

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