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What is the significance of the branding update to Service Bus and Access Control? What happened to the .NET Services name?

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What is the significance of the branding update to Service Bus and Access Control? What happened to the .NET Services name?

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The Service Bus and Access Control services that were once collectively known as the .NET Services are now rebranded as Windows Azure platform AppFabric, as of the November 5th CTP. Ever since we released the first CTP of the Windows Azure platform last year, customers have made it clear that connectivity as a service is a key requirement of their modern computing architectures, which include both cloud applications and on-premises systems, and that security in such a service is important. In response to that feedback, the Windows Azure platform AppFabric now provides connectivity via Service Bus and Access Control. Although the .NET Services brand will no longer be used to describe these services, they remain essential components of the Windows Azure platform. In fact, they are now more closely integrated into the Windows Azure cloud services platform. We hope that this branding update helps to clarify that relationship for customers. Customers will see this branding change take effec

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