What is the significance of South Korean tourism in today’s travel and tourism?
Jee-chul: As you may know, hallyu or the Korean Wave is a pop culture trend that has swept the Asian region in recent years, thanks to Korea’s exported dramas and music. These products can be defined as a combination of Asian traditional values and American-style dynamics and diverse genres. The hallyu movement has been responsible for being a magnet for attracting – touristsparticularly from China, Japan, and southeast Asia — who wish to visit the production sets and sites or museums dedicated to a show or a celebrity’s paraphernalia. Furthermore, these days, travelers are generally in search of an experience that differs from the one they are use[d] to at home. Because of Korea’s homogeneity, Korean culture has being able to withstand some of the effects of globalization, and, therefore, Korea remains a country that offers the tourist an experience unlike any other found in the world. For example, with Korea’s rich Buddhist heritage, the national Templestay program – where a visitor
