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What is the Shopping Center Channel?

April 26, 2017Advertising center channel interactive Network shopping tv

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What is the Shopping Center Channel?

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The Shopping Center channel was designed to incorporate future OCAP capability that allows advertisers the opportunity to deliver interactive content at the same time as regular TV advertising through a ETV network. Advertisers spend billions of dollars a year on TV and print advertising that has a very short shelf life. The Shopping Center Channel allows advertisers the ability to support and distribute advertising content economically that is available 24/7, remains accessible for weeks, that can be viewed while watching regular TV. What about Advertisers? Advertisers love the InfoLinx channel because it is measurable, available on demand 24/7, and supports existing TV advertising and content.