What is the shelf life of an audio newsletter?
Depending on the material presented, audio newsletters can have a usable life of many years, making them excellent reference materials. For example, some audio newsletter segments cover topics that are “future proof”, such as case history interviews with successful salespeople, topics covering fundamental technologies, corporate histories, sales closing techniques and many others. In short, many salespeople create an audio newsletter library and use it frequently, extending your investment in the audio newsletter program.
