What is the share of local films and foreign films in SF Norges line-up?
Åge Hoffart (head of theatrical distribution): “We usually have around 30 releases each year including four local films. The rest is mostly US pick ups, but we sometimes acquire French, Spanish, Danish or Swedish films. We have a new film almost every week. On September 21, we are releasing the Danish film The Art of Crying, co-produced with Norway. We’re going out with six prints. Norwegian audiences have traditionally been more responsive to Danish and Swedish films, much more than Swedish or Danish audiences with Norwegian films. Since the 60s, almost everyone in Norway is used to watching Swedish television but if you speak to someone in Sweden, they have never watched Norwegian television. So we know much more about their culture than they know about ours. Do you believe in Pan-Nordic distribution strategies? Åge Hoffart: Maybe doing something through Nordisk Film & TV Fond’s distribution support could be an idea. But I would like their support to be more flexible. For the moment,
