What is the set-up process?
Set-up involves two main tasks on your end: • Create a data feed that indicates, at minimum, the product IDs of the products you stock, the product names, their categories, their product-page URLs, and image URLs. You may also include additional attributes about each product, such as its current inventory status or profitability. These attributes would then be usable for cross-sell targeting in addition to the attributes ICS automatically includes. We accept feeds as delimited files via the secure file-transfer mechanism SCP. In all likelihood, your company is already preparing and sending similar feeds to ther entities like comparison-shopping services. • Integrate with the Intelligent Cross-Sell delivery system. The effort required depends on the delivery option you choose. For example, the Client-Side Web Service method (see above) only requires a single tag be inserted into your product-page template. However, all methods of integration are designed as light integrations, requiring
