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What is the SEMA Opinion Leader Program?

April 26, 2017leader Opinion program sema

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What is the SEMA Opinion Leader Program?

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SEMA launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show. The program brings together a group of the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. Opinion Leader participants will get an exclusive preview of thousands of new products and be asked to share feedback and their personal outlook on industry trends, products, vehicles and their experience at the SEMA Show. Participants will also be encouraged to share photos, videos, comments, etc. through your favorite social media platforms.