What is the Secondary Gift Card Market?
The Secondary Gift Card Market was created by consumers. They needed to find a place to convert gift cards that did not quite “fit” to something else that did. Consumers put their gift cards on open auction, listing or social sites (eBay, Craigslist or Facebook) looking for people willing to purchase them often at a steep discount. The problem with all of these options is that they can and do create headaches for retailers and consumers. The legitimate gift card sellers cannot be distinguished from criminals selling fraudulent gift cards or valid gift cards bought with fraudulent credit cards. This gave rise to legitimate exchanges such as the industry founder Swapagift.com where consumers could safely buy and sell their gift cards without worrying about fraud. GiftCodes.com is the next evolution in this market.
