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What is the Santa Cruz County Tourism Marketing District?

April 26, 2017district Marketing santa cruz county Tourism

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What is the Santa Cruz County Tourism Marketing District?

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Pursuant to the Property and Business Improvement District Law of 1994 (Streets and Highway Code 36600 et. seq.), the Santa Cruz County Hospitality and Lodging Association (SCCHLA) and the Santa Cruz County Conference and Visitors Council (SCCCVC) developed the Santa Cruz County Tourism Marketing District (SCCTMD) as a benefit assessment district to help fund marketing and sales promotion efforts for Santa Cruz County lodging businesses. The SCCTMD establishes an assessment on certain tourism business within Santa Cruz County and the funds raised through this self-assessment are used only for specific tourism marketing purposes.