What is the Rolls Royce treatment?
Rolls Royce treatment is giving extra attention ‑‑ lots of it ‑‑ in addition to your quality service. People flock to doctors who give Rolls Royce treatment. Here’s how it works. Consider the extra attention you typically receive at a fine restaurant. You can get the same steak at a cheaper restaurant but you willingly pay more for it at the restaurant where the staff gives you extra attention and makes you feel important. The key to Rolls Royce treatment is to anticipate what attention your customers or patients want and to give them plenty of it before they ask for it. Giving the Rolls Royce treatment Everyone is superior to you in some way. Find out how. Encourage your patients to talk about themselves and their accomplishments, no matter how minor those accomplishments may seem. It could be in growing plants, fixing cars, teaching school…actually, anything. It’s up to you to find the hot button that each patient loves to talk about and then talk about it every visit. Keep a “soci
