What is the role of the Research and Development Department?
• Do a search on the internet on the term Research and Development and summarize your findings in a one-page report. • Describe the responsibilities of the marketing department in a technology driven organization versus a market-driven organization. • Describe the responsibilities of the marketing department in a sales- driven organization in a high technology industry sector. • Agree or disagree with the following statement giving the reasoning behind your answer: Technology sells. • Interview a manager in a high technology sector and discuss the meaning of marketing with him or her. • Read the article on Quality Function Deployment cited earlier in this chapter and write a two-page report on how the material covered in this article would apply to marketing.
