What is the role of public relations in the workplace?
Public relations practitioners are responsible for an organization’s reputation and profile, and for communicating information on behalf of that organization. As such, in-house PR practitioners are often in management positions. Whether working in-house, or as a consultant, or with an agency, they work to build solid relationships based on goodwill with anyone interested in the company or whom the company is interested in – the media, employees, the general public, customers and potential customers, government, regulatory agencies, communities, stakeholders, and investors.
