What is the role of NGOs (Non-Governmental Organizations) in BOP markets according to Prahalad?Do you agree with this position?
According to Prahalad Non-governmental organizations (NGOs) play a vital role in the innovation process of several MNCs, especially when the latter intend to approach consumers at the Base of Pyramid. The primary role of an NGO in times of disaster is to provide: 1) selfless, voluntary, non-discriminating service, 2) joint action/programmes at the national level and 3) public awareness through the mass media. I definitely agree with this position. NGO’s are essential in giving out what is best for BOP markets. 2. According to Rekha Balu of Fast Company, “poor people … can become just as discerning about brands as rich customer”. Do you agree with this statement? Is this applicable in the Philippines? I agree in this statement. People who are in higher class have the tendency to have the best quality they could get in a particular product. Branding has become a great issue for people here in the Philippines. More people are getting conscious on what they should buy and what should the
