What is the role of healthcare marketing in an HCOs strategic planning process?
Provide an example. Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across. Select a heathcare organization you are familiar with and advise that organization on ways it can market its services. Objective: Explain the drivers of value in healthcare considering operational and strategic architecture for quality standards. Apply critical thinking skills to analyze business situations. Use effective communication techniques.