What is the role of a Public Relations counselor?
A public relations counselor has numerous strengths. Among the roles we fill include: • Analyze issues and policies affecting stakeholders. • Monitor issues and identifies vulnerabilities that could threaten or damage a company’s reputation. • Craft and implement strategic communications plans to take advantage of opportunities, address challenges, and solve problems. • Evaluate communications programs to facilitate the flow of information. • Recommend strategies for building a positive corporate reputation among stakeholders. • Manage crisis communications. • Often serves as a company’s primary spokesperson. • Facilitate internal communication between all departments, offices, and facilities. Your public relations counselor should be thoroughly knowledgeable about your company, its products and services, and the organization’s industry. He or she must be of high integrity and uphold the ethics set by the Public Relations Society of America (www.prsa.org).
