What is the role of a Broadway producer?
It actually varies. Typically, the Broadway producer; or the lead producer of a project is the one who spearheads the charge. He’s steering the ship, basically. You can become involved with project in many different levels along the way, along that process. You can be involved at the very get-go and actually be involved in the creative process of packaging the play. You option the play first of all, and then you package it. You bring the director on board; you have a hand in the casting, working in hand with the casting directors and the director. Primarily what you’re responsible for is making sure that the show is successful. That involves raising the capital, bringing on other interested parties and partners who can tap into your vision or the director’s vision, who want to buy into your product basically. So, raising the capital and then also the marketing, the publicity. Sort of overseeing all of that. You have your publicists, and your advertising agencies, and your marketing dir
