What is the Reverse Auction?
The Reverse Auction gives Sony Rewards members total control in obtaining a great deal once a month on Sony products at the cost they select. The Reverse Auction will be held on the third Wednesday of each month, from 12 noon ET to 10 PM ET. As a registered Sony Rewards member, you’ll receive an email in advance of the auction informing you which Sony products will be auctioned, so you have a chance to research them and decide whether you want them.