What is the return on investment (ROI) benefit of NCOALinkTM?
Use of the United States Postal Service National Change of Address (NCOALinkTM) program reduces costs of labor, postage and materials. Unfortunately this is news to some companies and senior managers who have yet to realize the ROI benefits of this worthy program. Presented herein are two reference tools you can share with clients and prospects: a Return on Investment Guide and a Case History. ROI Guide The United States Postal Service has stated that the average NCOALinkTM match rate is approximately 4.1%. That translates to 41,000 move changes for a 1,000,000 record file. The match rate not only includes recognized address changes but also closed PO Boxes, foreign moves and moves with no forwarding address. When associated postage and material costs related to these factors are recognized as well as non ZIP + 4 coded addresses, one begins to conceptualize the value of this service.
