What is the retainer used for? Can I just pay for individual services?
Retainers are standard practice in the public relations industry. The retainer includes strategic development, writing services, editorial contact and our small overhead, but it is primarily purchasing the knowledge, access, attention and respect that comes with relationships it has taken years for us to build. Additional expenses are usually low as we recommend the kinds of services that are most efficient and effective at a reasonable cost based on your needs.
