What is the retail strategy for the Broadway/Valdez District area?
The Upper Broadway Retail Strategy calls for anchored, continuous comparison goods retail at ground level along major arterials of Broadway, 27th Street and Valdez Street, as the primary use, with residential and/or office development above the ground level retail creating approximately 1.1 million square feet of total retail space. Based on city planning principles, input from city departments, stakeholders, Neighborhood groups, and Oakland residents, the city will work with the selected consultant team at WRT, Inc. to integrate concepts from the Upper Broadway Retail Strategy, Alternative I with additional analysis and community feedback into a preferred plan to be adopted by the City Council, after a series of public workshops and hearings before the City Planning Commission. The Plan will include a series of recommendations including land use and urban design alternatives, a market demand analysis, a transportation and parking demand and access plan, an infrastructure plan and a fi
