What is the reputation of the writer/video-maker/etc.?
I give a generally high rating to New York Times reporters, but I can name a few who’ve wrecked their credibility with me over the past few years. This can vary even within organizations. • How about the sources of the information cited in the article or broadcast or whatever? When the Times quotes unnamed sources who have clear axes to grind, I actively disbelieve what the Times is reporting. When it quotes a person I believe to be generally trustworthy, I put it in a different place on my credibility scale. Too bad newspapers don’t use footnotes; and way too bad they are so reluctant to link on their websites to more directly relevant source material. Bloggers don’t have this problem. • Then there’s the reputation of the person recommending that I pay attention to the report. If David Weinberger suggests that I read something, I have much more reason to trust that it’ll at least be interesting, because I trust David so much, and this trust goes exponentially higher when he’s recommen