What Is The Relationship Of ALOVE To The Salvation Army?
ALOVE is an integral part of The Salvation Army and not an offshoot of the movement. The BBC is a good illustration to describe the relationship. As a massive media organisation they express themselves in numerous fields including Radio, TV and Film. Each expression (and the multiple programmes within them) has its own identity, as they are reaching different audiences, but you will always see it related to the main BBC brand. In a similar way, ALOVE is an expression of The Salvation Army for young people and young adults. Everywhere you see the ALOVE brand, you will see the Salvation Army shield.
