What is the relationship between Yama and Coda?
Until the close of the 2006/2007 North American ski season, our Ridgecrest, California lab operated under the name of the “Yama Board and Ski Company” which was founded in the 1980s by Michael Lish. Coda president Chad Houck began his association with Yama in 1991 as a monoski customer and began participating in fabrication a few years later. In 2005, Chad took over Yama production operations with the establishment of our Ridgecrest facility and the launch of Internet sales. Increased sales soon pushed production capacity limits, and, in May 2007 plans to improve the Ridgecrest lab coincided with the necessity of re-christening the company “Coda” due to licensing issues regarding the name “Yama”. Coda Custom Boards and Skis. Our fabrication process has not changed, and someone searching for a Yama Carving Tool will find the same deck and cable inside the graphics of a Coda V series board.
