What is the relationship between The Coca-Cola Company and Cargill?
Cargill and The Coca-Cola Company have worked in collaboration to develop the ingredient called rebiana. Rebiana will be marketed under the brand name Truvia™. While the trademark is jointly owned, Cargill owns and operates the Truvia™ tabletop sweetener business as well as the Truvia™ ingredient business that provides food and beverage manufacturers with Truvia™ branded rebiana for their consumer products. Coca-Cola has introduced products in 2008-2009 sweetened with Truvia™ rebiana: Odwalla, Sprite Green, and Glaceau Vitamin Water 10. Cargill is working with beverage and food companies to include Truvia™ rebiana in their products.
