What is the relationship between HCI or User Interface design and marketability?
People focus on Usability when thinking of HCI or User Interface Design. And, they think of the outcome as being a well designed, user centered, efficient, and effective product. Of course, that is a correct focus. But there is another outcome that is often overlooked. When a product benefits from good usability, users are likely to accept, use, recommend, and buy that product. So good usability results in better marketability and sales. We have coined the phrase Ergonomics Marketing to refer to designing products to increase marketability. Today, there are companies that focus on usability with the primary purpose of achieving greater marketability. This can be readily seen in the automotive, home appliance, and technology industries. A discussion of this topic can be seen on our Ergonomics Marketing page.
