What is the reasoning behind the development of Dubailand?
A. Dubailand is a tourism, entertainment and leisure destination. It was established with a simple mandate, to develop an initial critical mass of entertainment projects that will attract 15 million tourists to Dubai by the year 2010. The concept behind the development was to take advantage of the comparative geographical advantage that Dubai has of being within a 3-4 hour flying time range from Europe and Asia, thus having access to over a combined GDP of USD 1.1 trillion and 1.5 billion in population. Another factor that was considered was to strategically phase out the dependence on oil revenues and establish a sustainable economy through higher value-added services.
