What is the reason for the name change from the Masterfoods and Effem brands to Mars?
A single corporate brand name consolidates and leverages the credibility and goodwill that Mars has earned world-wide through its famous product brands. By introducing Mars as a unified corporate brand name, we will reduce complexity, provide one point of reference and build greater awareness for our business. The Mars name reflects our rich history and the creation of our company by the Mars family. That is why unifying our brands under the Mars brand was an obvious choice.
