What is the reason for ESPN the magazine going to four cents an issue?
We were shocked when we saw the promotion. ESPN The Magazine offering its two million current subscribers a chance to get a full year of the magazine and its ESPN.com pay site, Insider, for $1 total. For those scoring at home, that’s less than 4 cents an issue and Insider, which on its own costs $40, for free. We sat down with ESPN The Magazine’s general manager Gary Hoenig to discuss the strategy behind this move. Darren: What are you trying to do with this promotion? Hoenig: What we’re trying to do is get people to experiment with our paid Web site, Insider, which magazine subscribers are entitled to but they’re not signing up for at the numbers we had hoped for in the past. So what we’re doing is giving them an opportunity for a year to experience both the magazine and the Web site for only $1 and obviously we hope to get them back to a decent price for the two of them. Sources: htt
