What is the Real Men of Genius, Bud Light, Music?
original Survivor lead singer David Bickler with a female gospel-style chorus ; composed by Sam Struyk and Sandy Torano at Scandal Music, Chicago DETAILS: Real Men of Genius is a popular long-running humorous series of one-minute-long American radio advertisements for Bud Light beer created by copywriter Bob Winter. Each sixty-second ad pays mock tribute to an “unsung hero”. The series began in 1999 and was originally called Real American Heroes. The name was changed after the 9/11 attacks, as Anheuser-Busch felt that they could not continue to use the term “hero” in that context after so many people had performed genuine acts of heroism. As of 2006, over 100 installments in the series have been produced. Winter’s campaign has since become the most award-winning radio campaign in the history of advertising. Television versions have also been produced of some of these spots beginning in 2003. The first two TV versions were “Mr. Footlong Hot Dog Inventor” and “Mr. Really Bad Toupee Weare
