What is the Readers Digest Trusted Brand Award 2009?
In its 11th Anniversary, the Award is based on an annual intensive survey of top brands among consumers in eight countries in the region – Malaysia, Singapore, Thailand, India, the Philippines, Hong Kong, China and Taiwan. Each country will have its own respondents and a Gold or Platinum award is given to top brands voted by respondents in that country. There is also a regional award based on the total votes across all countries.