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What is the rationality behind consumers choices?

choices Consumers rationality
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What is the rationality behind consumers choices?

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Ag Bendech M; Chauliac M; Gerbouin-Rerolle P; Malvy D Centre International de l’Enfance et de la Famille, Paris, France. hochau@magic.fr BACKGROUND: Great modifications in social and family relationships and life style come from rapid urbanisation in developing countries. Various types of malnutrition coexist in these towns. Food consumption outside the home is more and more common. This in turn encourages rapid growth in the food informal economic sector which must be taken into account in food and nutrition policy and planning. The aim of this study was to analyse the characteristics and complementarities between home and outside the home food consumption of different kinds of individuals coming from different kinds of families in Bamako, in terms of expenditures and aspects of food and nutritional intakes. METHODS: 366 individuals from 74 families were interviewed. They were chosen according to defined criteria in three districts of Bamako of high, middle and poor socio-economic lev

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