What is the rating for the AXN channel?
In the 10 p.m. to 12 p.m. slot, AXN is rated as the number one channel. To give an example, in August the channel got a TRP of 1.64 when it showed `Annaconda’. That was the highest rating for any English movie channel. Who’s your target audience? We assumed that our target audience was a male aged 18-35 years. But we were pleasantly surprised to find that we have a lot of women among our audience as well. In fact, we define our target audience psychographically. If you have an attitude of a 25 something, the channel is for you, even if you’re over 50. What is the latest initiative from AXN? AXN has just instituted an award for the `Action Cricketer of the Year’. The award is meant to recognise the excellence in domestic cricket. Whoever has played international level cricket is not eligible for the award. The idea of the award is to nurture young talent, whereby the winner gets Rs 4 lakh in prize money and four runners-up get Rs 1 lakh each. The objective behind instituting this award
