What is the “Ranking score” report? Why do I need it?
The ranking score report is helpful to evaluate your site’s visibility on search engines against your competitors’. It’s especially valuable if such checks are made regularly, for example, once a month to see if your search engine visibility increases or decreases compared to your competitors. The program queries SE for the given keywords, gets SERPs and then searches for your and your competitor sites’ results on them. Then it calculates scores for the key phrases; the scores depend on the site rankings, key phrase competition and search engine importance. The formula for the Ranking score is preset; however, you can change it according to your demands. Open the ‘Profile Manager’, move to the ‘5. Score settings’ tab and click ‘Formula’. You’ll be able to modify the Search engine and Position weight. For example, you can give a greater importance to a regional search engine by increasing its weight. You can also edit the formula itself and use it to compare and evaluate sites.
