What is the quality of leads like? Can I get a refund for poor quality leads?
We strive to maintain the highest quality leads possible. All our marketing is targeted specifically at people looking for services in the business categories we sell leads in. Our team call and validate each lead before it is passed on to our customers. Due to the fact that you only pay for each lead you receive we believe our Pay-Per-Lead service is one of the most cost-effective forms of marketing there is. See how much more cost-effective it is compared to advertising and calculate your Return on Investment (click here) The overall quality of our leads is very high but obviously the quality of each individual lead varies from lead to lead. As I.m sure you can appreciate it is impossible to judge each lead on its individual merits. It is logistically impossible to charge a higher amount for the top quality leads and a lower lead price for the lower quality leads. The cost per lead is therefore calculated as a median value that reflects the fact that some leads will be of exceptional
