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What is the purpose of the rotating images on the new homepage?

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What is the purpose of the rotating images on the new homepage?

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These are primarily designed to profile U of A people and programs, particularly those that illustrate learning, discovery and citizenship. This is our new vehicle to illustrate what is happening at the U of A. Of particular interest are stories demonstrating teaching excellence, students who are making the university proud, great research, big events on campus and the university’s participation on big issues. Additional stories will be added to the rotation over time to ensure a balance of frequency and variety for visitors to the home page.

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